Coastal saturation and the northern question: Can Montenegro really go year-round?
Montenegro’s tourism narrative has long promised year-round demand. The reality has been seasonal concentration along the coast, with July and August carrying a disproportionate share of revenue and profitability. Coastal saturation has intensified as new supply competes for the same peak weeks, compressing rates and raising customer acquisition costs. The strategic response—northward expansion into mountain […]
Coastal saturation and the northern question: Can Montenegro really go year-round? Read Post »
