Montenegro’s hospitality sector is entering a phase where scale is no longer measured by room count alone, but by organisational depth. For years, the dominant model was the owner-operator: a founder-driven hotel or small cluster of properties where vision, service culture, and decision-making flowed through a single individual or family. That model was effective in...
Montenegro, situated along the stunning Adriatic Sea, is rapidly transforming into a sought-after luxury destination. With its breathtaking coastline, upscale resorts and a flourishing real estate sector, the country is carving out a niche in the luxury tourism and goods market. This analysis explores the key drivers, emerging trends, and strategic opportunities for luxury brands...
