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Energy is the most underestimated variable in boutique hospitality economics. Guests experience it as comfort—warm rooms, hot water, quiet systems, reliable wellness facilities. Operators experience it as volatility—unpredictable costs, maintenance risk, and service failures that erode reputation. In Montenegro, where energy prices and grid reliability vary by region, energy has moved from a background expense...

Montenegro’s boutique hotel sector has reached the end of its romantic phase. For more than a decade, growth was driven by design narratives, authenticity claims, and the promise of “small luxury” positioned against mass Mediterranean tourism. That phase succeeded in attracting capital and attention, but it also concealed a structural weakness: too many boutique assets...

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