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2035 Archives | Elevate Public Relations Montenegro | Tailor Made PR

As Montenegro enters the decisive phase of its EU accession process, the transition confronting its business sector is no longer institutional or diplomatic in nature. It is financial, operational and balance-sheet driven. Experience from Croatia, the closest structural and regional comparator, shows that EU accession does not gradually reshape business conditions. It compresses change into a short enforcement...

Montenegro’s financial system has always been one of the most paradoxically strong and yet structurally limited elements of its economy. It is strong because the banking sector has remained stable, euroization shields citizens and companies from currency risk, bank capitalization levels have generally remained solid, and the country has avoided some of the most dangerous...

Europe’s competitiveness problem has never been about its intellect. It has been about its demography. By the 2030s, workforce pressures became structural: shrinking labor pools, rising costs, uneven mobility frameworks and competition for skills that Europe could not afford to ignore. Meanwhile, the Western Balkans continued to produce engineers, technicians, IT specialists, logistics experts, industrial...

There was a time when the Western Balkans appeared in European strategy papers primarily as a risk management category. Instability, political unpredictability, geopolitical intrusion and unresolved traumas shaped perception far more than opportunity or partnership. That framing has not disappeared completely, but by 2035, it has been altered significantly by a handful of states that...

By 2035, Europe’s electricity system is no longer merely a grid. It is an ecosystem of interdependence, balancing acts, energy diplomacy, climate responsibility, industrial necessity and geopolitical insurance. In that ecosystem, a small Adriatic state once perceived primarily as a tourism destination has become structurally important. Montenegro is not Europe’s largest power producer, nor its...

Europe’s green and technological transition is no longer a plan; it is a lived system. Electric mobility dominates automotive architecture. Renewable generation shapes power pricing and industrial behavior. Digital systems, defense capability, advanced manufacturing and energy storage drive demand for metals and minerals at historically unprecedented levels. In such a world, sovereignty is not military...

Europe’s critical industrial question today is not whether it can design technologies, assemble vehicles, build turbines or manufacture batteries. It can. The question is whether it can secure the raw materials to sustain those capabilities without geopolitical vulnerability or ethical contradiction. That question led Europe to confront a geographical truth it once treated with sentimental...

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