Montenegro’s hotel market reset 2026–2035: Why the next decade is about fixingthe middle, not adding icons
Montenegro enters the second half of the 2020s with a hotel market that is simultaneously overexposed and underdeveloped. On the surface, the country appears unusually successful for its size, hosting some of the world’s most prestigious luxury hotel brands and enjoying strong international visibility along the Adriatic. Yet beneath this surface lies a structural imbalance […]
